Facebook Graph Search is different from Google in that it bases results on a user’s relationship to a query, rather than keywords and links.Results are based on data shared by a business, the connections of the person searching and popularity. Every search will differ based on the strength of relationships and connections. In theory, the new Facebook Graph Search will make it easier for users to discover your Facebook Business Page. We won’t know the reality until Graph Search is fully implemented.
Facebook Likes are more powerful than ever. Pages with higher engagement including more post likes, comments and shares are at an advantage, but Page Likes will hold the most weight. According to Forbes, advertisers have spent a tremendous amount of money on campaigns to acquire Likes, but are disheartened with the ultimate ROI. The renewed focus on Likes (in lieu of engagement) justifies the money spent and ensures businesses will continue their quest for Likes. That being said, expect a sharp rise in “Like us on Facebook” contests and promos.
How to prepare your Facebook Page for Graph Search:
1. Make sure your business is listed in the proper categories. Check this by
Admin Panel > Edit Page > Update Info.
2. Confirm your business information is up-to-date, especially your location, phone number and hours of operation.
3. Grow your audience. Read our tips for improving Facebook engagement to help boost Likes.
4. Post high-quality content (material users will find valuable and want to share) on a regular basis.
Don’t overlook Facebook’s integration with Bing. Graph Search will include Bing search results and Bing ads. If Graph Search takes off, you’ll have no choice but to pay attention to your Bing rankings. Now is a good time to start optimizing your site because Bing may become more relevant than ever.