Google is introducing Enhanced Campaigns to its AdWords program. According to Google, the upgrade is designed to improve advertising across mobile devices. Advertisers can show different ads based device type, time of day and location for more effective targeting. Instead of creating and managing separate campaigns for mobile and desktop, Enhanced Campaigns enables advertisers to [...]

Facebook’s Graph Search is rolling out. But, what does the new Facebook Graph Search mean for your company Facebook page? Facebook Graph Search is different from Google in that it bases results on a user’s relationship to a query, rather than keywords and links.Results are based on data shared by a business, the connections of [...]

Desperate times require desperate measures? Don’t like Google+? Social networked out? Google doesn’t care.Google will force you to use Google+ whether you want to or not. According to a Wall Street Journal article, Google’s Chief Executive employing aggressive measures to get people to use Google+ and prevent Facebook from controlling the social networking realm. Therefore, [...]

Already struggling to fit your message into 140 characters? How about stuffing it into 117? Come February, tweets that contain URLs will be reduced to 118 characters and 117 for https links. The change only represents a two character difference, but sometimes those two little characters can be pretty important. Twitter is making some changes [...]

Mobile is booming for retailers. According to an IBM study, nearly a quarter of customers used a mobile device to reach a retail site on Black Friday. Mobile devices boosted online sales by 16 percent, up from 9.8 percent in 2011. Mobile sales for Cyber Monday have skyrocketed nearly 260 percent since 2010. What role [...]

Pinterest is cozying up to brands and retailers with new Pinterest business pages designed for marketers. Today, Pinterest finally removed the terms of service that stated usage was licensed on the condition of “your personal, non-commercial use.” New terms affirm that the use of Pinterest for commercial purposes is permitted. Companies will now be able [...]

On-site SEO and off-site SEO (also known as on-page and off-page) work together to drive traffic to your website. If you are launching a new site, on-site SEO is your first priority. Ultimately, on-site elements will boost your off-site SEO. With on-site optimization, you are the master of your own domain (sorry, I couldn’t resist [...]

The longer the Tweet, the higher the engagement. Facebook users prefer shorter posts, but the opposite holds true on Twitter. Increased Tweet lengths foster more retweets, shares & responses. Twitter caps messages at 140 characters or less, but that doesn’t mean you should utilize all 140 characters. Studies reveal that Tweets between 80 -110 characters [...]

Image optimization is a simple SEO tactic that will boost search engine rankings and lead more visitors to your website. Optimizing images for search is an important part of SEO that’s often overlooked by bloggers and content creators. Here are a few ideas for image optimization that will improve your search ranking and drive more [...]

Developing a content marketing editorial calendar is key to successful content marketing. Yet, most businesses don’t bother. The words “editorial calendar” and “content schedule” and the tasks associated with them aren’t all that appealing. Perhaps this stems back to high school when teachers forced us to compose and submit lengthy outlines before writing research papers. [...]